Response to Windows Phone Ad

This advertisement for the new Windows phone is actually quite thought provoking.  I'm not sure if this advertisement is meant to catch the attention of people who are always on their phones, but want to limit their use, or for people who want to be consumed by their phone. In general though, this ad is addressed to people who have the means to buy the phone (middle-upper class) and aged anywhere from 15 or so and older.  This ad shows mini-vignettes of different people's interactions with their phone. In each case the people using the phone are unobservant of their surroundings. One jogger runs into another because she is on her phone while jogging, one man drops his phone into the urinal he was currently using, one woman trips down the stairs at a fancy event, etc. While some people's phone obsessed use effects other people in this ad, some people's phone usage is not allowing them to really live in the present and notice their surroundings. This reminds me of the quote from the movie Ferris Bueler's Day Off when Ferris says "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." These people are missing out real life because they are consumed with their phone which allows them to stay connected, either communicating electronically or searching the cyber world. By having the internet/communication accessible at all times via phone, there is no saying how much time one will spend in that false reality.  I'm not sure if the phone in the ad is supposed to be the phone Windows is advertising or if they are advertising that their new phone will stop this ridiculousness. Either way, it's really sad that this has become the reality we live in today.